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Marketing lifestyle

Participate in your local community. How to use social media in your local SEO strategy?

Getting your business found on the Internet is more important than ever, and social media can be one of the most powerful tools at your disposal. With Facebook, Twitter, LinkedIn, Google+, Pinterest, and more all vying for your attention on the social front, it’s hard to know how best to use them for SEO local strategy purposes. Fortunately, there are ways to make all of these social media channels work in your favor. All you have to do is know where to look. Social media marketing Almost everyone is on some form of social media nowadays, which makes social media an excellent way to reach out to potential customers in your local area. ]The key is to create a strategy that suits the type of business you are running and the personality you want to project online. You might choose to be more active on Facebook or Instagram if these networks align with your target audience, while being more cautious about using Twitter if you know it’s not as popular where you live. What matters most is what works best for your own business and building relationships with people who live near you. Social media statistics 2022 Social media is a powerful tool that can be used to help businesses with their local SEO efforts. When used correctly, social media can help increase your visibility in search engine results pages, drive traffic to your website, and build relationships with potential and current customers.  71% of consumers are more likely to purchase from a brand that they follow on social media. 35% say their buying decisions have been influenced by what they saw on social media in the past year. 22% of people would like brands to send them marketing messages on social media channels, with 18-24 year olds being most interested. 15% said they would be willing to provide personal information if it meant interacting with the brand more often. 12% said they’ve shared content because a company asked them to, and 11% said they’ve shared content without asking a company first. 1) Join relevant communities There are many relevant online communities for nearly every industry and location. By joining these communities, you can share your expert knowledge, connect with potential customers, and build relationships with other local businesses. It’s also a great way to keep up-to-date on the latest trends in your industry. If you’re just getting started, start by looking at Facebook groups and LinkedIn Groups relevant to your area of expertise. You may also want to join Google+ Communities for Businesses & Professionals or Meetup groups in your area. 2) Include keywords in your posts and page titles One of the most important things you can do for your local SEO is to make sure you’re including relevant keywords in your posts and page titles. This helps search engines understand what your business is all about and can result in higher rankings in search results. Make sure you use hashtags, this will help with the visibility of your posts. Include a link back to your website. If you want people clicking through from social media, include a link back to your website where they can find more information. You should also be posting content that speaks directly to who you’re trying to reach, which will help with engagement rates too! 3) Leverage business pages to attract customers If you have a local business, make sure you have a fully optimized and up-to-date Google My Business page. Another way to use social media for local SEO is by creating and claiming local listings on directories like Yelp, Foursquare, and Yellow Pages. You can also use social media to build citations – mentions of your NAP (Name, Address, Phone number) on other websites. Finally, engage with customers using platforms like Facebook Messenger or WhatsApp. The more questions they ask about their favorite products or services, the more likely they are to purchase from you! 4) Post quality content Quality content is the key to success…

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